The only thing i can ever do to change the world is to demonstrate new ideas.
for as long as there are new ways of thinking, doing & making things there is the possibility of change.
It is not the performance of new ideas that is important, but their preservation.
You have to find a way of producing things in a new way
that might inspire future generations to believe & hope that things might be different.
This might involve engineering their misinterpretation,
it might involve a refusal to present things at-all,
or it might involve concealing ideas in some way so that they become preserved.
Our audience is not solely contemporary, and we are not at the zenith of civilization:
We are permitted as designers & artists to address the future,
and to anticipate unknown audiences,
to factor in the probability that we are before our time,
that we might become easily lost amongst our contempories,
forgoten and later rediscovered.
Loss shouldn't disuade us from pursuing new ideas & ways of making.
It is not the the traditions of creativity we need to uphold, but the future of new ideas.
It is a very real certainty that a great deal of creative products & ideas will be destroyed &
eroded by our tendency towards ephemeral media formats, and virtual presentation.
Future archaeology might not be able to unravel the ideas so deeply encoded
in our choice of media formats....
a great deal has already been lost to the magnetic tape, cinefilm and vinyl record,
more is lost to the CD & video cassette,
and an entire culture of ideas & images could be lost in the passing of the internet & digital age.
The deeper we encode ideas within the medium of presentation,
the less future generations will know about our ideas & our motivation to innovate new thoughts.
Change is not continuous,
it requires effort & motivation & an awareness of time passing, to keep the dream of it alive.


Words by Julian Roberts