Practico – Inert

why be a fashion designer?

because making clothes was an

immediate expression of

non expressive ideas, ideas that

are external to our physical

body, & because making clothes,

& initiating fashion was a rare & precious thing.

Not many people made clothes,

clothing was ‘an interesting thing’

and therefore as a cultural thing

was not ‘mainstream’, so we

embraced it. Now everybody

is a designer / stylist, whether

they like the idea or not.

They are all obsessed completely with image,

and with what is thought of them by others.

It is crowded and over populated, and

clothing therefore does not speak or mean

the same thing. It is being emptied by

participation in it, by everybody.

Words by Professor Julian Roberts